Experiences & Event Production
Activation Nights
Where Conversation Becomes Activation.
I created Activation Nights because I wanted women to have a space for the kinds of conversations we don't always make room for.
Not another event where you log on, listen, and leave. I wanted women to connect, reflect, and leave ready to do something with what was already inside them.
The Experience Started With the Invitation
The conversations started before we ever gathered.
I didn't want to spend weeks simply telling people to register for an event. I wanted the conversations to start before we ever gathered.
So I created content that encouraged women to reflect, engage, and share what was happening in their lives. From there, I personally invited women who connected with the message.
Nine Instagram and Facebook posts generated nearly 9,500 combined reported views, but what mattered most was the conversations happening behind those numbers.
Bringing the Room to Life
An experience, not just another call.
Even though we were meeting virtually, I wanted it to feel like an experience.
From the playlist and pre-event lounge to the flow of the conversation, I thought through how women would feel from the moment they arrived.
I created space for honest conversations, reflection, and moments that encouraged women to move beyond simply recognizing what needed to change.
Because I didn't want the conversation to end when we logged off.
The Impact
5
Paid Participants
An intimate virtual gathering centered on connection, reflection, and taking action.
9,499
Content Views
Combined reported post-level views across Instagram and Facebook from nine promotional posts. These are combined content views, not unique audience reach. Instagram and Facebook Stories are excluded.
In Their Words
shoutout to Des for hosting Activation Night! Such a timely push to stop sitting on the vision and start taking intentional steps towards it...Your girl is activated!!!
Project Details
My Role
From the first invitation to the final conversation, I wanted every part of Activation Nights to feel intentional. Because sometimes one conversation is all it takes to help someone begin moving forward.
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