Brand Partnerships & Content
Hersheypark
A Family Experience, Creatively Told.
The Opportunity
Capture an experience. Tell a story.
When Hersheypark invited my family to experience the park through a brand collaboration, I saw an opportunity to do what I naturally love: capture an experience and tell a story.
As a wife and mom of three, family adventures are already part of my life. I didn't need to create a completely different version of myself to make this partnership work.
I just needed to tell the story in a way that felt like us.
Bringing the Story to Life
An invitation, not just a sponsored post.
With creative freedom to document our visit, I captured the excitement, the little moments, and the memories we were making along the way.
Through Instagram Stories and a recap Reel, I brought our audience along for the experience rather than simply showing them where we went.
I wanted the content to feel like an invitation to experience Hersheypark for themselves, not just another sponsored post.
Beyond the Visit
A family outing that became a brand story.
The content continued reaching audiences across Instagram, Facebook, YouTube, and TikTok, generating more than 10,500 combined reported views.
Hersheypark engaged with the content, accepted the Instagram collaboration invitation, and referenced one of our reaction videos in their follow-up email.
What started as a family outing became a brand story that felt natural to share.
The Results
10.5K+
Content Views
Combined reported post-level views across Instagram, Facebook, YouTube, and TikTok. These are not unique audience reach.
Brand Engagement
Hersheypark accepted the Instagram collaboration invitation and directly engaged with the content.
Project Details
My Role
I planned, captured, edited, and shared the experience in a way that connected my family's story with the brand.
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