Campaigns & Marketing Strategy
NOBLE Maryland
Bull & Oyster Roast | Celebrating 50 Years of Legacy, Community & Impact.
As a supporting member of NOBLE Maryland and part of the media team, I wanted to help tell the story behind one of the chapter's annual fundraising events.
Yes, we wanted people to purchase tickets. But I also wanted them to understand what they were supporting and why we come together each year.
With the chapter celebrating 50 years, there was an opportunity to connect its legacy, scholarship efforts, and community impact with the excitement of the Bull & Oyster Roast.
Bringing the Campaign to Life
So I built a campaign around that story.
I developed the marketing strategy, created the campaign concept, organized the photos and footage needed to tell it, and edited the content that brought everything together.
From the 50-year tribute and scholarship video to promotional content and email campaigns, each piece had a purpose. Some celebrated where the chapter had been, others highlighted the impact of its work, and some reminded people that we were coming together for a good time.
The Campaign in Motion
Three pieces. One story.
The Legacy
A celebration of the chapter's history and 50 years of service.
The Purpose
Highlighting the scholarship efforts and community impact behind the fundraiser.
The Invitation
Promotional content designed to build excitement and encourage attendance.
The Results
What the campaign helped create.
The annual Bull & Oyster Roast reached a sold-out event.
Original social media content developed as part of the coordinated campaign.
Combined reported post-level views across Instagram, Facebook, and LinkedIn.
These are combined content views, not unique reach. The campaign supported event promotion; the sold-out event cannot be attributed solely to this work.
The Response
Who is doing y'all marketing? This is really nice!
My Role
My Role
For me, this project was about using creative direction and marketing strategy to tell a story that was already worth sharing.
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